Saturday, December 28, 2019

Henrik Ibsen s A Doll s House - 944 Words

My character analysis is based on Nora and Torvald Helmer and the progression of their relationship from the play â€Å"A Doll’s House† by Henrik Ibsen. Both Torvald and Nora Helmer played as major characters but were flat and static in the beginning. Nora with her childlike and submissive behavior toward her husband of eight years and Torvald with a stereotypical point of view. Developing this trait as a child from her father Nora believed this was an acceptable behavior for her marriage. And Torvald probably grew up with the same society views of how a husband were to interact with his wife. Nora tries to pay off a debt in secret while she puts on a smile to entertain her husband so he doesn’t find out what she did. To make sure he doesn’t she has to convince him not to fire one of his employees, Krogstand, or her secret will be out. Then she tries to maintain her friendship with their doctor, Dr. Rank, without complicating his relationship with Mr. Helmer and her by noticing his unappropriated feelings for her. And sustaining her other friendship with Christine, her childhood friend. After her version of betrayal by her husband Nora tries to overcome her urge to commit to suicide. Then she comes to the decision that she was playing a role and she needs to find herself. In his world, Torvald was recently promoted so he needs to maintain social hierarchy and at home he has to entertain his wife with her spending habits and sweet tooth. So he is really oblivious to her anticsShow MoreRelatedHenrik Ibsen s A Doll House1563 Words   |  7 Pages In the play, A Doll House by Henrik Ibsen, the title itself symbolizes the dependent and degraded role of the wife within traditional marriages. Ibsen portrayed the generous nature root into women by society, as well as the significant action of this nature, and lastly the need for them to find their own voice in a world ruled by men. Ibsen wrote this play in 1879, this is the era where women were obedient to men, tend the children until their husband came home, and stood by the Cult of DomesticityRead MoreA Doll s House By Henrik Ibsen1717 Words   |  7 Pagesâ€Å"A Doll, a Partner, and a Change† Social movement of women liberation toward equal rights and independence has been a big subject in human history. It happens not only in Europe but also all over the world. Though making progress, this movement has been advancing slowly and encountered backslashes from time to time. Maybe there is something deeply hidden which the society has not figured out yet, even women themselves. What do women want, freedom or good life? Most of the time, they are notRead MoreA Doll s House By Henrik Ibsen1291 Words   |  6 Pages A Doll s House by Henrik Ibsen, is a play that has been written to withstand all time. In this play Ibsen highlights the importance of women’s rights. During the time period of the play these rights were neglected. Ibsen depicts the role of the woman was to stay at home, raise the children and attend to her husband during the 19th century. Nora is the woman in A Doll House who plays is portrayed as a victim. Michael Meyers said of Henrik Ibsen s plays: The common denominator in many of IbsenRead MoreA Doll s House By Henrik Ibsen1288 Words   |  6 Pages Henrik Ibsen’s A Doll’s House is based in the Victorian society of the 19th century. It assesses the many struggles and hardships that women faced because of marriage â€Å"laws† that were crucial during that time period. The society was male- dominated with no equality. Nora is the protagonist in A Doll’s House and the wife of a man named Torvald. This play is about Nora’s voyage to recognizing her self- determination and independence. She transforms from a traditional, reserved woman to a new, independentRead MoreA Doll s House By Henrik Ibsen1298 Words   |  6 Pagesâ€Å"There is beauty in truth, even if it s painful. Those who lie, twist life so that it looks tasty to the lazy, brilliant to the ignorant, and powerful to the weak. But lies only strengthen our defects. They don t teach anything, help anything, fix anything or cure anything. Nor do they develop one s character, one s mind, one s heart or one s soul.† (Josà © N. Harris). Nora Helmer’s choice to lie and deceive is inappropriate and wrong for women to do to her husband during this time period; itRead MoreA Doll s House By Henrik Ibsen1037 Words   |  5 PagesHenrik Ibsen s A Doll s House is a work of literature genius. This three-act play involves many literary technics that are undermined by the average reader such as the fact that the plot shows the main characters Torvald and his wife Nora live the perfect life. An ironic paradox based around the fact that Nora and Torvald’s relationship is the complete opposite of perfect. Also, bringing upon a conflict as well, appearance versus reality. These little hidden meanings within stories are what areRead MoreA Doll s House : Henrik Ibsen962 Words   |  4 PagesDrama Analysis A Doll’s House (Henrik Ibsen) And Trifles (Susan Glaspell) In comparing both dramas, the overwhelming aspect of convergence between both is the open discussion of gender identity. Both dramas make similar points about what it means to be a woman. Modern society in both dramas is constructed with men holding power over women. This is seen in Trifles in how men like George Henderson and Mr. Hale are myopic. The premise of the drama is how women worry over trifles, and the dismissiveRead MoreA Doll s House By Henrik Ibsen1421 Words   |  6 PagesIn A Doll’s House, Henrik Ibsen examines conventional roles of men and women in the nineteenth century. In the play, Nora exemplifies the conventional feminine standard during that period. She seems to be powerless and confines herself through high standard expectations, demonstrating what the role of a women would be as a wife and mother. The protagonist of A Doll’s House is a woman named Nora Helmer. Ibsen shows how Nora’s design of perfect life gradually transforms when her sec ret unravels. InRead MoreA Doll s House By Henrik Ibsen876 Words   |  4 PagesA Doll’s House by Henrik Ibsen A Doll’s House takes place in the home of Torvald and Nora Helmer. Through conversation with Nora’s good friend Kristine Linde it is revealed that Mr. Helmer was ill around the same time Nora’s father died. Luckily Nora’s father left her enough money that Torvald and Nora could go on a life saving trip to Italy. But the truth comes out when we find out Nora’s father did not leave her a penny. We find out that Nora got a hold of the money through a loan but she signedRead MoreHenrik Ibsen s A Doll House Essay1501 Words   |  7 PagesHenrik Ibsen’s play â€Å"A Doll House† was set in the Victorian era, a time where women were highly respected. Women in this time period did not work, they had nannies to take care of their children and maids to take care of their homes. Many women had no real responsibilities, they spent their time having tea parties and socializing with their friends. Henrik Ibsen dared to show the realism of the Vict orian era while everyone else would only focus on the romantic aspect. In the play, â€Å"A Doll House†

Friday, December 20, 2019

Culture New Zealander - 2314 Words

Culture: New Zealander There are numerous aspects of my life that have influenced my cultural identity and how I perceive/conduct myself. When asked my ethnicity I distinguish as a New Zealander. I feel being a ‘New Zealander’ allows me to incorporate all of my ethnicities under one metaphorical concept, of what being a New Zealander means. Even though, I have several ethnicities I can directly identify with, I consider this too restrictive in association with my cultural identity; not giving my heritage the credit it warrants. This is supported by Baldwin Linsley’s (1994) theory, stipulating that â€Å"we do not advocate a singular definition of culture because any one definition is too restrictive† (p. 86). Because of the wide range of hybridity in New Zealand’s culture, it is difficult to distinguish the true identity of what an exact New Zealander is, and what ideologies connect with its characteristics. I can relate to this personally because of the wide array of ethos intertwined in my heritage, inordinately affecting my own personal identity in positive and negative retrospect. A key aspect which culturally upholds my aspirations as a New Zealander is the celebration of Christmas. This is the one time of year where everyone from each side of the family unites to commemorate belonging and family. It was apparent from a young age that my father’s family was less religious than my mother’s side. Subsequently our family did not celebrate the religious aspects of ChristmasShow MoreRelatedTaking a Look at Pakeha857 Words   |  3 Pagesdemonstrated than in the popular and inï ¬â€šuential memoir-texts of New Zealand historian Michael King, Being Pakeha (1985), Pakeha: The quest for identity in New Zealand (1991) and Being Pakeha Now (2004). When King died in 2004, there was a lot of comment about the untimeliness of his accidental death, not only that he seemed too young but New Zealand Prime Minister at the time, Helen Clark said that he was â€Å"a voice of reason and enlightenment on New Zealand race relations (Adams, 2004, para. 8). King’s influentialRead MoreWhat Does New Zealanders Spend Their Time At Sport And Leisure?1328 Words   |  6 PagesBetween Sport, Culture and Identity Sport is considered a heritage of British colonization in New Zealand. Although New Zealand is a country with a small population; it has had a lot of success in sport. New Zealanders have acquired numerous awards in various international competitions. An increasing number of people believe that sport is integral to recognize the culture and national identity of New Zealand. The All Blacks (rugby) and the Silver Ferns (netball) have become New Zealanders’ icons afterRead MoreThe United States Of Foreign Affairs And Trade Essay1119 Words   |  5 Pagesnearly across borders but who live in the United States are not always aware of the enormous differences in the way other countries do business. As an adviser of the ministry of Foreign Affairs and Trade should be know how the culture is important and may affect culture relationship and they may impact they have on financially on business venture. Financial and business issues are affected by language. Discussions between the buyer and seller include delivery dates, price, shipping methods and methodsRead MoreCultural Values And Cultural Value Orientations1439 Words   |  6 PagesAs we become immersed in our own culture, it can be challenging to grasp the difference in cultural pattern taxonomies orientations of other cultures. Cultural pattern taxonomies has been defined in the textbook, Communication between Cultures, â€Å"as the dominant beliefs and values of a culture.† Cultural value orientation varies among cultures and ultimately affects the way we communicate interpersonally. To better understand the differences as well as the similarities in cultural value orientationsRead MoreNew Zealand As A Marketing Tool Essay1605 Words   |  7 Pages‘100% Pure New Zealand’ conjures images of green pasture, snow covered alpine peaks and clear, crisp water. It implies the purity of an untouched, rugged land open for exploration and experience, unaffected by the ills of modern life. Tourism New Zealand’s slogan to describe New Zealand is a marketing tool which presents a constructed representation to the rest of the world, with the purpose of growing the tourism industry. This constructed representation is not unlike that which is found from theRead MoreThe Economic Growth And Development864 Words   |  4 PagesCurrently, the economic growth and development is improving the performance of the New Zealanders that has over the past 30 years made them part of the global market. This requires that Lush improve its performance in relation to standard isation. This demands that it balances its character of its products to maintain a local and international consumer appeal. This is important based on evidence from firms selling luxuries in the Chinese market where maintaining brand consistency has been core (LiuRead MoreTourism Is A Tool Of Cultural Colonisation1341 Words   |  6 Pagesway of life as a national identity to be explored; this includes Maori customs as well as the relatively laid-back nature of New Zealanders. Travel guides date back to the 1830s and continue to be among the first things foreigners peruse regarding a place they are visiting. Travel guides also exist as a snapshot of the social context within which they were written. In 1959, New Zealand had a Labour-led government and a population of 2,395,700 people. This government had a focus on maintaining this cleanRead MoreEducation Is Important For A Nation s Most Populous City With A Wide Demographic Of Multicultural Individuals Essay1621 Words   |  7 P agesperception and engagement with Waitangi Day. Within the wider context of New Zealand, Auckland is the nation’s most populous city with a wide demographic of multicultural individuals. With significant external immigration to the city, future growth is to be expected. Therefore, it is important for the topic of Waitangi education to be investigated, to ensure that systems are put in place for future pupils that will go through the New Zealand schooling system, to ensure that they are accurately taughtRead MoreEssay On Zealand Business1101 Words   |  5 PagesNEW ZEALAND BUSINESS COMMUNICATIONS INTRODUCTION Understanding cultural variances in the world of business, is extremely crucial in developing valuable relationships in a global market for your company. Effective communication and the ability to understand how to respond in certain situations, can be vital in your company’s success. It is also important to establish your credibility with proactive behavior, openness, research, and showing flexibly (Bovà ©e Thill, 2016). The purpose of this reportRead MoreNew Australia And New Zealand1370 Words   |  6 PagesNew Zealand is a vast and amazing small country in the Pacific Ocean, whose cultures are very unique. The people of New Zealand are called Kiwis, because of the country’s national bird, the Kiwi. The Kiwis of New Zealand are a very polite culture and have great manners. They are some of the most polite people in all of Britain. The culture of New Zealand differs from what other people in the world are used to. New Zealand is a small country made up of islands in the southwest Pacific Ocean. The

Thursday, December 12, 2019

Organizational Behaviour for Employee Satisfaction and Retention

Question: Discuss about theOrganizational Behaviour for Employee Satisfaction and Retention. Answer: Employee motivation one of the most important activities of every business organisation has to undertake in order to achieve employee satisfaction and employee retention. The employee suggestion program is effective and the employees get recognition or financial incentive act as a motivation for them. However, as experts suggest the financial incentives and benefits are not only effective in achieving employee satisfaction or motivating the employees successfully. One of the context based motivation theories that is effective in motivating the employees is the two factors or motivator hygiene theory (Ghazi et al. 2013). According to Herzberg the two factor theory is effective in motivating the employees explicitly as it is linked with the change in motivation and is helpful in the achievement of job satisfaction. According to the traditional view any factor that reduces job dissatisfaction among the employees will result in enhancement of job satisfaction. However according to the two factor theory removal of the causes of dissatisfaction may not explicitly mean achievement of job satisfaction (Ghazi et al. 2013). The leaders and motivators have to incorporate the motivation factor and the hygiene factor in order to achieve employee motivation and retain the employees successfully. The process based theory that is successful in achieving employee satisfaction is the Vrooms expectancy theory. This allows the employees to decide which project to work on at which time (Lazaroiu 2015). Thus, with the increase in the number of choices the satisfaction of the employees should be achieved successfully. It can thus be concluded that near recognition and financial benefits are not sufficient to achieve employee satisfaction or motivate them effectively References Ghazi, S.R., Shahzada, G. and Khan, M.S., 2013. Resurrecting Herzbergs two factor theory: An implication to the university teachers.Journal of educational and social research,3(2), p.445. Lazaroiu, G., 2015. Employee Motivation and Job Performance.Linguistic and Philosophical Investigations,14, p.97.

Wednesday, December 4, 2019

Diffusion Method Using Agar Disc

Question: Discuss the most common and widely used methods for the detection of antibiotics sensitivity against antimicrobial agent? Answer: Introduction One of the most common and widely used methods for the detection of antibiotics sensitivity against antimicrobial agent is the diffusion method using agar disc (Piddock, 1990, pp.307). The principle behind this method is to determine the extent of inhibition of microbial reproduction over the solid surface of medium plate in present of antimicrobial agent. These antimicrobial agents will be applied over a filter plate, which diffuses into the solid surface of medium (Acar Goldstein, 1996, pp.1). In a typical experiment of antibiotic disk sensitivity test, there will be a zone of inhibition around the target site impregnated with antimicrobial agent. This inhibition is referred to as inhibition of the reproduction of the microorganism, due to the antimicrobial action of the concerned agent. It is important to mention that the action and inhibitory effect of agent is specific and hence the resistance zone as well as the size cutoff for each antibiotic is different. The interpretation of the said test is thus referred to accurate calculation of this inhibitory diameter zone (Andrews, 2001, pp.43). The materials that are used for this test include more than 15 hours of culture for Staphylococcus epidermidis, Escherichia coli and Bacillus subtilis. A sterile cotton swab should be used for swabbing over the agar plates (Olsson-Liljequist, 1996, pp.13). The swabbing should be done in such a way the in case nothing is added to the plates; there should be a confluent growth over the plate. Antibiotics disc will be applied to the plate to experiment the inhibitory growth of the corresponding antibiotic agent (Reller, 2009, pp.1749). Once the said procedure will be over, the plates should be incubated for next 1-2 days at 370 C. The final measurement of the inhibition zone will be executed with the help of ruler (in millimeters). The pattern of antibiotics inhibitory effect should indicate the pathogenicity and corresponding natural habitat related characteristics (Wilkins, 1972, pp.451). Discussion With reference to above introductory information, the sensitivity of six individual antibiotics were obtained as referred to table. Table: Displaying the sensitivity of individual antibiotics. Antibiotics Inhibition zone (mm) Resistance/sensitivity Ampicillin 33 Sensitive Tigercycline 25 Resistance Ciprofloxacin 22 Sensitive Chloramphenic 27 Sensitive Gentamicin 22 Sensitive Penicillin 0 Resistance From the obtained results, it was revealed that culture disk were resistant against two antimicrobial agents, viz. Tigercycline and Penicillin. The remaining six culture disks were found to be sensitive with respect to antimicrobial agents, which are Ampicillin, Ciprofloxacin, Chloramphenic and Gentamicin. The concerned inhibition zone found in mm were indicative for the concerned results of resistance or sensitivity. Considering the ampicillin, the culture results are specific when considered against gram-negative rods and enterococci, while the same results with respect to inhibition zone is different when tested against staphylococci and penicillin sensitive organisms. In the former culture condition, the susceptible zone is 14 mm, which illustrates the sensitivity, whereas when it appears to be 20 mm, it is referred to as sensitive in later case (Thomson Sanders, 1992, pp.1877). The data referring in given table is 33mm, and hence can be depict to be tested against either of the two cases. Tigercycline is referred to as broad spectrum antibiotics, which is effective in case of certain tetracycline resistant gram positive as well as gram negative organisms, such as Streptococcus pneumonia, vancomycin-resistant Enterococcus and methicillin-resistant Staphylococcus aureus (Wang, 2012, pp.1240). In the present table, the inhibition zone appears to be 25 mm, and still the strain is referred to as resistance. It is possible that the used strain is metallo lactamase producing strains. Other possibility is that the strain used for disk inhibition test belongs to Campylobacter strains (Lehtopolku, 2010, pp.1232). Ciprofloxacin when tested at 5 g, was found to be resistant with inhibition diameter of 15 mm or less. Likewise, it is intermediate in terms of inhibitory activity, when the concerned value appears to be between 16 mm to 20 mm. The suspecibility of stains are resistant in case the inhibition zone diameter appears to be more than 21 mm (Kahlmeter, 2003, pp.145). The results are appeared in table depicts a value of 22, and hence is sensitive in the culture. These strains are aerobic gram positive and gram negative bacteria. Chloramphenic is also found to have activity criteria at disk potency concentration of 30 g. The concerned testing is referred to as resistant against the culture when the inhibition diameter appears to be 12 mm or less that this value. Likewise, it is referred to as intermediate potency against the culture disk, when the inhibition diameter value appears to be 13 mm to 17 mm. The disk inhibition value of 18 mm and above is referred to as value for susceptible against the culture. Owing to the characteristics of Chloramphenic, the culture stains must be gram negative in nature (Badal, 1995). The concerned values for gentamicin is valuable when the disk potency concentration adopted is 10 g in concentration. The value for inhibition zone of 12 mm or less is termed as resistant against the disk culture. Similarly, the value of disk inhibition zone diameter of 13 mm to 14 mm, is referred to as intermediate in action. The antimicrobial activity of gentamicin is referred to as susceptible against the culture, when the inhibition zone diameter appears to be more than a value of 18 mm. In the present table, the value appears to be 22. In general, it was known that gentamycin is susceptible against gram-negative bacteria (Wilkins Thiel, 1973, pp.350). Lastly, the said testing is observed against pencillin, which is found to be resistant against in genral upto a concentration of 10 units. It is hence the diskinhibition zone diameter was found to be zero. In general, it is known that lactamases (which are also referred to as penicillinases) are resistant against penicillin. The enzyme deactivates penicillin by destroying the lactam ring with the help of process called chemical hydrolysis (Brown Brown, 1991, pp.185). In conclusion, it can be said that the above table refers to the testing of disk inhibition diameter with respect to lactamases strain. References: ACAR, J. F., GOLDSTEIN, F. W. (1996). Disk susceptibility test. Antibiotics in laboratory medicine, 4, pp.1-51. ANDREWS, J. M., BSAC WORKING PARTY ON SUSCEPTIBILITY TESTING. (2001). BSAC standardized disc susceptibility testing method. Journal of Antimicrobial Chemotherapy, 48(suppl 1), pp.43-57. BADAL, R., KELLEY, R., SAND, T. T., BASCOMB, S. (1995). U.S. Patent No. 5,457,030. Washington, DC: U.S. Patent and Trademark Office. BROWN, D. F., BROWN, L. (1991). Evaluation of the E test, a novel method of quantifying antimicrobial activity. Journal of Antimicrobial Chemotherapy, 27(2), pp.185-190 KAHLMETER, G., BROWN, D. F., GOLDSTEIN, F. W., MACGOWAN, A. P., MOUTON, J. W., STERLUND, A., ... VATOPOULOS, A. (2003). European harmonization of MIC breakpoints for antimicrobial susceptibility testing of bacteria. Journal of antimicrobial chemotherapy, 52(2), pp.145-148. LEHTOPOLKU, M., NAKARI, U. M., KOTILAINEN, P., HUOVINEN, P., SIITONEN, A., HAKANEN, A. J. (2010). Antimicrobial susceptibilities of multidrug-resistant Campylobacter jejuni and C. coli strains: in vitro activities of 20 antimicrobial agents. Antimicrobial agents and chemotherapy, 54(3), pp.1232-1236. OLSSON-LILJEQUIST, B., LARSSON, P., WALDER, M., MIRNER, H. (1996). Antimicrobial susceptibility testing in Sweden. III. Methodology for susceptibility testing. Scandinavian journal of infectious diseases. Supplementum, 105, pp.13-23. PIDDOCK, L. J. (1990). Techniques used for the determination of antimicrobial resistance and sensitivity in bacteria. Journal of Applied Bacteriology, 68(4), pp.307-318. RELLER, L. B., WEINSTEIN, M., JORGENSEN, J. H., FERRARO, M. J. (2009). Antimicrobial susceptibility testing: a review of general principles and contemporary practices. Clinical infectious diseases, 49(11), pp.1749-1755. THOMSON, K. S., SANDERS, C. C. (1992). Detection of extended-spectrum beta-lactamases in members of the family Enterobacteriaceae: comparison of the double-disk and three-dimensional tests. Antimicrobial Agents and Chemotherapy, 36(9), pp.1877-1882. WANG, L., LIU, Y., YANG, Y., HUANG, G., WANG, C., DENG, L., ... SHEN, X. (2012). Multidrug-resistant clones of community-associated meticillin-resistant Staphylococcus aureus isolated from Chinese children and the resistance genes to clindamycin and mupirocin. Journal of medical microbiology, 61(Pt 9), pp.1240-1247. WILKINS, T. D., HOLDEMAN, L. V., ABRAMSON, I. J., MOORE, W. E. C. (1972). Standardized single-disc method for antibiotic susceptibility testing of anaerobic bacteria. Antimicrobial agents and chemotherapy, 1(6), pp.451-459. WILKINS, T. D., THIEL, T. (1973). Modified broth-disk method for testing the antibiotic susceptibility of anaerobic bacteria. Antimicrobial agents and chemotherapy, 3(3), pp.350-356.

Thursday, November 28, 2019

They Ask, You Answer How to Optimize Your Content for Searcher Intent

As Google’s algorithm becomes increasingly sophisticated, consumers aren’t afraid to ask complicated questions, especially with the growth of voice search. People trust Google to return quality search results, which is why it’s the go-to search engine for consumers and brands alike. Keyword optimization is still important, but optimizing content for user intent is how today’s savvy content marketers are winning online. Keyword optimization is still important, but optimizing content for user intent is how today's savvy content marketers are winning online. Click To Tweet Free Actionable Bonus: Looking to elevate your SEO strategy?We partnered with Jay Baer of Convince Convert to create this free ebook on 6 Ways to Fix Your Barebones SEO Strategy What is Searcher Intent? Searcher intent – or user intent – is the reason why someone is searching for something in a search engine. They have a question, want to buy something, or they’re searching for a specific website. Google is better than ever at determining search intent, awarding higher rankings to pages that best answer a query. This is why you should optimize content for search engines and conversions. There are three primary types of queries that define search intent: Informational. The searcher has a broad question: What are the health benefits of yoga? Transactional. The searcher is looking for a specific product or service: Buy Tesla yoga pants. Navigational. The search includes a brand name or company website: Blooming Lotus Yoga School. Transactional search intent can also be split into two secondary categories: Commercial. The searcher is in the early research phase of shopping: Online reviews for yoga pants. Local. The searcher is looking for local services or products: Yoga pants in Vancouver. How to Optimize Content for Informational Search Intent Around 80 percent of search queries have informational search intent, so even though you may be giving away â€Å"free† information, this type of content should be the backbone of your content strategy. Targeting users in the early stage of the sales cycle are crucial for driving website traffic and increasing inbound links. These links will strengthen your website authority, increasing your rankings for transactional and navigational search terms. Put the user first. Answer questions about every aspect of your business. Use analytics to discover what people are searching for before they arrive on each web page. Tweak your top landing pages to match search queries. Link to case studies and statistics to build trust. Produce a blog series that explains a topic in more detail. Include informational language in title tags and meta descriptions such as â€Å"How to,† and â€Å"What are.† Create a how-to video that is relevant to your business. Providing comprehensive informational content means consumers are more likely to remember your brand when they're ready to buy. Click To Tweet How to Optimize Content for Transactional Search Intent Optimizing pages for transactional search terms should attract more ready-to-buy prospects. These pages are closely linked to sales and key to maximizing your content marketing ROI. Provide all the information required for users to make a purchase decision. Use purchase-driven language. Include clear links to purchase pages. Use prominent calls-to-action. Optimize title tags and meta descriptions using language such as â€Å"Buy,† â€Å"Discount,† and â€Å"Best offers.† Consider pay-per-click campaigns. One study suggests that twice the number of people click on paid results over organic results for queries with high commercial intent. How to Optimize Content for Navigational Search Intent Navigational searches include a specific website, brand, or business name. This is why it’s so important to build your online presence across various online channels with content that addresses informational and transactional search intent. Consumers become familiar with your brand. List your business on all the major online business directories such as Yelp and Yellow Pages. Claim your Google My Business page. Optimize your social media profiles by including your business name, description, and a link to your website. Include your company name on product pages. Encourage team members to update their social profiles with company details and website links. How to Optimize Content for Local Search Intent While search engines personalize results pages according to a user’s location, they still need to know where your business is located. Ensure your business name, address, and location are present and consistent on every page of your site. Include your location in your homepage’s title tag. Create a dedicated landing page for your location that includes your city or state within the URL. Create a page that lists each business location with a link to Google Maps. Register your company’s Google My Business page. Link to other complimentary local businesses, government sites, news sources, and local organizations. Create more content that revolves around local issues and news. Tools to Identify Searcher Intent Keyword research is critical in identifying valuable search terms, whatever the corresponding user intent is. To discover commonly asked questions and search terms for a given subject, try the following tools: Google’s Keyword Planner Moz’s Keyword Explorer SEMrush Buzzsumo Ahrefs MarketMuse HitTail Adapt Content to Searcher Intent Intent-based optimization is the new challenge for content marketers who want to maximize their content marketing ROI. Get to know your target market. Address their needs at every point in the purchase journey. Earn their trust. Prove your relevance with informational and transactional content. When you combine these strategies, you’ll be in a great position to increase organic traffic and also your conversion rates. Do you need unique, quality content to support your SEO goals? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets that engage readers while increasing search rank.

Sunday, November 24, 2019

Slavery in America Essay Essay Example

Slavery in America Essay Essay Example Slavery in America Essay Essay Slavery in America Essay Essay Slavery in America Essay Thesis Introduction Slavery is a topic that has dominated the history of America throughout its first 250 years. The landowners believed to have been from the South subjected to servitude more than four million individuals shipped from the African continent to work in their farmlands. Throughout the entire period, the South Americans economic, social and economic landscape revolved around revolved around this peculiar institution, of slavery. Thus, slavery greatly shaped the American history (Acharya, Blackwell Sen, 2014). Scholars have delved into this topic and submitted volumes of research on its consequences. Nonetheless, the social scientists have expressed less interest in investigating the continued influence of slavery on contemporary issues in America and even the African Continent. This proposal, therefore, investigates the history of slavery and establishes the ways in which this history impacts contemporary society with a focus on political attitudes in South America. Essay on Slavery in America Statement of Purpose Slavery was illegalized internationally over 150 years ago. Nonetheless, its implications on the contemporary affairs have continued to be felt in the society. It is on this basis that other history scholars have referred to the aftermath as an institutional legacy. The purpose of this proposal is to investigate the history of slavery and establish the impacts that it has had on the contemporary society in South America focusing on the political attitude of the Southern whites living in regions that were largely inhabited by slaves. Literature Review While slavery began with civilization, where those defeated in wars were taken as slaves, the height of slavery took place between 1400 and 1900. This was due to slave trade where people were captured and sold off as slaves. During this period, four main slave trades took place. They were the trans-Atlantic slave trade, the trans-Saharan slave trade, the Indian Ocean slave trade, and the Red Sea Slave trade (Everett, 2014). Slaves were shipped mainly from the African continent with West Africa, Eastern Africa, and West-Central Africa being the regions that were affected the most. Historical accounts indicate that the individuals who were sold into slavery in the early slave trade were almost entirely prisoners of war. Since raids normally involved villages attacking other villages to capture slaves, this form of attaining slaves often resulted in hostile relations between villages causing conflicts between communities. However, studies on the manner of slave procurement in the 19thce ntury indicate that during this period, slaves were obtained using a number of ways. These include kidnapping, trickery, and through a judicial process. According to a study by Cooper, Holt and Scott (2014), wars accounted for 24.3 percent of slaves captured in the 19thcentury, kidnapping 40.3 percent, judicial process 16.0 percent, and trickery 19.4 percent. While slavery took place in many regions such as England, it is America that gained notoriety for slavery to the point that when slavery is discussed, it is normally discussed with reference to America. The high level of slavery in America was mainly due to agricultural and industrial revolution. In the 19thcentury, America experienced an unprecedented growth in agriculture particularly of cash crops (Cooper, Holt Scott, 2014). For example, between 1817 and 1860, cotton production in America increased from 461,000 to 4.8 million bales. This growth in cash crop farming resulted in a high demand for labor. Slavery was thereby used to provide this labor. Slaves were the most preferred source of labor because their services were for free which made agriculture a very profitable venture. The cheap labor provided by slaves increased slave trade and slavery in the 19thcentury. Although most of the slave owners had less than ten slaves under their ownership, many of the slaves lived together on plantations in groups that comprised of twenty or more individuals. In spite of the forceful persistence by whites that slaves were barbarians, the presence of large groups of these slaves allowed for a steady formation of a distinctive African-American culture. According to Everett, (2014), white people enjoyed the music, dancing, and stories by slaves even though they failed to recognize the slave culture as a legitimate culture. Most slave owners also encouraged their slaves to marry. According to Cooper, Holt and Scott (2014), they believed that allowing slaves to have families made them docile and thereby less inclined to escape or rebel. However, the stability of most slave families was disrupted constantly through sexual abuse, violence, and separation carried out by masters. While slaves brought to America arrived with different languages, cultural practices, and religions, they shared common modes of cultural expression and understanding that formed the basis of a common culture (Everett, 2014). In addition, tied together with a common cord of slavery, slaves strove together to develop strategies that would enable them to live satisfactorily. Using their African heritage, slaves developed their own values and way of life. Slave Revolt Although slaves tried to adapt to the harsh conditions that they were subjected by their masters, in some cases the conditions became too harsh prompting slaves to revolt. Some of the notable slave revolts include the one led by Gabriel Prosser in 1800 in regions of Richmond and Denmark Vesey in the year 1822 in Charleston. However, few of the slave revolts achieved any notable success. The slave revolt which terrified white slaveholders the most was the one led by Nat Turner in August 1831 in Virginia. Turners group which numbered about 75 blacks killed 60 white people in two days before being overwhelmed by armed resistance from local white people and state militia forces. According to Everett, (2014), the rebellion by Turner made supporters of slavery claimthat the rebellion was evidence of black peoples inherent savagery and that slavery was needed to discipline black people. The fear of similar revolutions made many southern states, where slavery was prevalent, to tighten their slave codes that limited slave education, assembly, and movement.

Thursday, November 21, 2019

Native American Art Essay Example | Topics and Well Written Essays - 250 words

Native American Art - Essay Example In addition to this unity of rhythm in both artistic products, each seemed to have an overarching, celestial quality overlaid upon the foundation rhythm. In the Friendship Dance, this is accomplished by the various vocal tones produced by the singers. The austerity of the rock arts basic geometric shapes is likewise raised to a different plain by embellishments of a more abstract nature. These include sweeping arches over the heads of characters and lines that could almost be described as suggesting movement of the figures. One difference between the two media is their feeling of accessibility. For me personally, the Friendship Dance seemed to be inviting me to come and join in some sort of festivity. The rhythm of the drums and the vocals, although foreign to my ear and understanding, sounded inviting and welcoming. On the other hand, the rock art was a wonder to behold, but seemed very cold to me. It did not make me feel as though I would ever be a part of the world that it was depicting. While I appreciated the nature of the art, I came away feeling as though you really had to be a Native American to really â€Å"get† what the rock art was all about. On the other hand, I felt that the Friendship Dance had the ability to communicate across cultural